Marketing as cycling policy

The Radlhauptstad campaign in Munich, Germany

· Output

Munich is one of the leading cities in its attempts to increase bicycle use in the urban transportation system. A large part of its campaign is dedicated to the marketing of cycling. As known in the academic literature, behavioural changes is achieved mostly to changing believe systems and emotions.

This short video was made to find out how Munich is doing this and what others can learn. It was and still is used in Dutch transport planning practies, where the ideas are stimulating discussions on how we can use marketing better in transport planning practices.